Adidas vs Nike . The ultimate facedown. The two icons in sport apparel have been in rivalry for tens of years, setting new rules for the game and creating innovations. And this is exactly what their latest signature materials have been doing in the world of sport for the last years. So let’s see what eachs has to offer.
When it comes to tehnology, each brand adopts a different approach. Nike’s Flyknit is based on stronger stitches on pressure points, while Primeknit is one piece of the same material knitted throughout the shoe and then heated to create a fuse-like texture. Originally, both materials were used for football and running shoes, but were later used into other popular snickers like the Air Force 1 or the Adidas Superstar. As to performance, they share the same ups and downs, perfect for breathability but horrible in the rain.
When it comes to looks, Nike has the upper hand, creating fabulous models for the Air Max, the Roshe’s and the Nike Free. Apparently, the iregulare texture has a bigger appeal for the public and blend in with the shoes silhouette.
As both the Primeknit and the Flyknit come for the same price,Nike seems to win the battle , adopting a far superior marketing strategy and promoting their products to the max. But we can be sure that Adidas still has something to say in the battle of the knits.
hype-o-potamus 